![]() ![]() “When a person is exposed to multiple stimuli at once, their brain may struggle to filter and process the information effectively, leading to decreased attention and difficulty focusing on tasks.” “Research suggests that overstimulation can negatively impact a person’s cognitive functioning, particularly in the area of attention and concentration,” therapist Tammer Malaty told In The Know. Some psychologists also suspect the success of overstimulation memes is indicative of the ever-growing problem of young people’s diminishing attention spans. Even in 2017, experts were skeptical that there was enough evidence to prove fidget toys help with attention issues. He compared the success of the format to the fidget spinner trend in 2017, which was thought to have helped students learn better by occupying their hands at the same time. “When your attention starts drifting on one of these ‘retention bait’ videos, your eyes can just flick to another panel with someone cutting colorful kinetic sand or some mobile game footage where a character collects something #hasanabi #fyp ♬ original sound – user75276634197 “Pairing up three different videos split-screened in the same TikTok works really well on a shorts-based platform because TikTok incentivizes users to swipe away from a video the second they get bored,” Ostonox explained to the outlet. Ostonox, a video editor for popular Twitch streamer Hasanabi, has implemented the overstimulation tactic in several videos and told Kotaku he called it “retention bait.” Now anyone can use it to attempt to “colonize” users’ attention. Phan also noted that the original intention of overstimulation memes was to get TikTok users to stop and listen to people reading Reddit stories. Natalie Coyle told Kotaku, this can help hold viewers’ attention for longer.īy adding a new clip alongside familiar content, overstimulation meme creators, as Phan writes, turn the videos into a “multi-sensory dopamine drip that colonizes attention.” TikTok users coming across a Family Guy or Subway Surfers clip will immediately recognize the content and, as psychologist Dr. When revisiting something you’ve already watched or processed, your brain doesn’t have to work to figure out what’s going on or what’s about to happen. Psychologists call the phenomenon perceptual fluency. Now it’s evolved into these overstimulation memes that have a larger purpose than avoiding copyright claims. As YouTube began to crack down on users, the videos became weirder, with unnecessary edits and unrelated clips between scenes.Īs TikTok increased in popularity, the same practices carried over. The evolution of “hacking” platforms to post full episodes of Family Guy, for example, goes way back to 2016, when YouTubers would upload full-length episodes but titled the videos as “clip compilations” to avoid copyright claims. Why include them alongside other videos in an almost chaotic viewing fashion? According to tech writer Trung Phan, it started out as a way for creators to evade DMCA (aka Digital Millennium Copyright Act) takedowns. ASMR videos featuring soap or sand cutting took off in popularity around 2013. Subway Surfers, the endless Temple Run- style runner game, has been out for over 10 years. Family Guy, for example, has been airing episodes since 1999. ![]() Most of the elements of overstimulation memes aren’t new. ![]()
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